Overview

Paula Griffith, fondly known by her students as Miss G., has been an influential figure in the music industry for over two decades. As the visionary behind PG Productions Vocal Studio in Toronto, Paula aspired to position her studio as the premier online vocal training consulting company in Canada.

Objectives

• Double the customer base.
• Forge a strong online presence.
• Amplify website traffic.
• Position Paula Griffith as a top-tier vocal coach in Toronto.
• Maximize marketing efficacy within budget constraints.

Strategy

With a focus on precision and impact, a comprehensive keyword research was conducted to pinpoint top keywords used on Google by the target demographic. This was complemented by thematically grouping keywords, optimizing relevancy, and augmenting the account quality score.

Implementation

A multi-pronged approach was adopted:

• Initial consultations to align on business objectives & key metrics.
• End-to-end online marketing blueprint development.
• Website overhaul for enhanced user experience and SEO.
• Website content creation rooted in direct marketing principles.
• Geo-targeted Google Adwords campaign initiation.
• Integration of Google Analytics and Adwords conversion tracking.

Results

The results were nothing short of spectacular. The website recorded an astounding 40% conversion rate. This translates to 4 out of every 10 visitors engaging with the client, either through phone or email, leading to a free consultation booking.

Client Testimonial

“I want to extend my heartfelt gratitude to Breeze Digital Marketing for skyrocketing my business. As a leading vocal coach in Canada, my vision was to expand my reach and dwarf the competition. This dream was realized beyond my expectations.”

– Paula Griffith