Overview

Located in Ajax, ON, A Touch of Paradise Esthetics has been a beacon of relaxation and rejuvenation since 2004. Owned by Kristin Eriksson and boasting a clientele of over 5,000, it stands as one of Durham’s premier day spas. They offer a holistic range of spa services, from facials to laser treatments.

Challenges

Despite its success, the spa largely depended on word-of-mouth marketing. They aspired to enhance their online footprint, attract a wider clientele, establish their brand as Ajax’s top spa, and frequently market unique offers.

Strategy & Implementation

Breeze Digital Marketing sculpted a detailed online marketing plan, which included:

• Geo-targeted Google Adwords campaign creation and management.
• A local business listing on Google Places.
• Baseline SEO to enhance website discoverability.
• Integration of a lead generation form on the website.
• PayPal shopping cart design and integration, especially for gift card sales.

Traffic Generation

To ensure A Touch of Paradise reached its target audience, a geo-targeted Google Adwords search campaign was crafted. The aim was to captivate Toronto-based searchers seeking a day spa experience in Ajax and the surrounding areas. Features such as geo-targeting and day parting were employed to ensure optimal ad visibility.

Conclusion

The collaborative efforts led to a notable online presence and increased client engagement for A Touch of Paradise Esthetics, positioning them as a top-tier spa destination in the region.