How To Find A Niche Product To Sell Online

In today’s fast-paced online business landscape, finding the perfect niche product to sell can feel like an uphill battle. Over the years, many entrepreneurs have tried and failed to identify products that have the potential for long-term success. However, by understanding just a few key concepts, anyone can rise above the noise and find their winning product. In this article, we’ll discuss some strategies that have helped me and many others finally break through and create successful online businesses.

It’s important to remember that a niche product doesn’t necessarily have to be small or constricted. Instead, think big and focus on products with mass appeal, coupled with a high degree of competitiveness. When considering which niche product to sell, one of the most effective methods is to identify already popular products and simply make yours a little bit better. This not only ensures that your product already has an established market, but also that your target customers are familiar with making purchases within your niche.

Key Takeaways

  • Focus on mass appeal and competitiveness when choosing a niche product
  • Identify popular products and make yours slightly better for a higher chance of success
  • Solving follow-up problems and selling before product completion can lead to long-term success

Understanding a Niche


When it comes to finding a niche product to sell online, it’s essential to steer clear of common misconceptions and focus on identifying highly sought-after products. Here are three principles to guide you in finding your niche:

  1. Sell what people are already buying: Don’t be afraid to offer products or services in a market with existing demand. Just aim to be slightly better (around 1-5%) than your competition to ensure your product stands out. People typically have multiple products in the same category, so your offering won’t necessarily deter them from making a purchase if it adds value.
  2. Solve follow-up problems: When customers buy a product, they may encounter additional issues – these are called follow-up problems. By identifying these problems in advance and offering solutions, you position yourself as a valuable and innovative problem solver. Aim to be slightly better at solving your customers’ problems than your competition, and you’ll win their loyalty.
  3. Start selling your product before it’s ready: Building anticipation and excitement for your product before it’s fully completed can attract potential customers early on. Use this time to gather feedback, refine your offering, and create buzz around it, just like big companies do with movies and new products.

By following these principles, you’ll find your niche and offer products or services that resonate with your target audience, allowing you to thrive in the world of online selling.

Identifying Already Popular Products

When searching for a niche product to sell online, it’s crucial to focus on items that people are already buying. Contrary to the common belief that you can’t sell what others are selling, evidence shows that the second purchase, or the second “Yes,” is much easier and faster than the first. So, instead of striving to create an entirely new and revolutionary product, aim to offer something similar, but just a little bit better. You only need to be 1% to 5% better than your competition to succeed.

Determine what people are purchasing by looking at existing popular products and considering how you can make them marginally better. This approach not only gives you a launchpad for your product, but it also ensures that your target market is already accustomed to buying such products.

To accomplish this, identify the follow-up problems that arise after a customer purchases a certain product. These follow-up problems can be your golden ticket, as they unveil various areas in which you can make improvements. For example, if you notice several issues that customers face after buying a particular item, brainstorm how your product can address those pain points. This way, your offering will stand out from the rest, solving the same essential problem but with an added value.

Finally, start promoting and selling your product before it’s entirely ready. Take a page out of Hollywood’s book and build anticipation and excitement for your product before its release. By doing so, you’ll generate buzz and capture your market’s attention with the promise of a slightly better, more innovative solution to their problems. So, focus on selling what’s already popular and add your unique spin to it to achieve success in the marketplace.

Creating a Slightly Improved Product

When searching for a niche product to sell online, focus on three key aspects. Let’s dive right in.

First, sell what people are already buying. You don’t need to create a groundbreaking or ingenious product. Being only 5% better than the competition but standing out with a 95% difference is enough. Look at the market and identify what people commonly purchase. It’s actually more secure to sell similar items that customers are accustomed to buying.

Second, aim to solve follow-up problems. When people buy a product, they often encounter subsequent issues that need resolution. For example, owning a car comes with responsibilities like maintenance, fuel, and obeying traffic laws. As an entrepreneur, focus on creating products that offer solutions to these follow-up issues within your chosen niche.

Lastly, start selling your product before it’s ready. Building anticipation and excitement around your product, even before its official launch, creates demand and interest from potential customers. Think about how Hollywood promotes movies or how Elon Musk unveils upcoming vehicle models. Spread the word about your product and generate buzz beforehand.

Keep these principles in mind when designing your next product, aiming to be just slightly better than the competition and offering solutions to follow-up problems. Remember to start selling and promoting before it’s completely ready to maximize excitement and potential sales.

Recognizing Follow-up Problems

As you work on finding a niche product to sell, it’s crucial to address the follow-up problems that arise after a purchase is made. This approach not only sets you apart from competitors but also acknowledges the reality that no product or service is without its challenges.

Think about it: when you buy something, such as a car, you’re also taking on a host of follow-up problems like maintenance, fuel expenses, and knowing the laws. These follow-up problems are a blessing for entrepreneurs, as they present numerous opportunities to create value and solve specific issues for your customers.

To ensure success, first, look for products that people are already purchasing and make yours just a little bit better—around 1% to 5%—by addressing some of the main follow-up problems. As you hone in on the issues experienced by your target customers, you’ll be better equipped to launch a product that adds value and improves their lives.

Remember, the key to finding the ideal niche product and standing out lies in recognizing and addressing the follow-up problems that your customers face. This strategy will not only set you apart from your competitors but also allow you to create an offering that truly caters to the needs of your target market.

Benefits of Selling Before Product Completion

When developing a product, it can be quite beneficial to begin selling it before it’s fully completed. Here are some reasons why this tactic can be advantageous:

  1. Builds buzz and anticipation: Much like Hollywood promoting a movie a year in advance, starting to market your product early helps to create excitement and anticipation for its release. This can lead to increased enthusiasm and demand upon launch.
  2. Validates the product idea: By offering a pre-sale or pre-order, you can gauge the interest of potential customers in your product. If there is substantial interest, it may confirm that your product has a viable market and that it’s worth continuing to invest resources into its development.
  3. Gathers valuable feedback: As customers pre-order your product or show interest, they may provide feedback on your offering, which can prove invaluable during the development process. You can make improvements to your product based on this feedback, refining your offering before the final release.
  4. Provides working capital: Selling your product before completion can generate revenue early on, which can be used to fund ongoing development efforts and offset costs associated with bringing the product to market.

As an entrepreneur, it’s essential to recognize the advantages of selling your product before it’s completed. By building excitement, validating your product idea, gathering feedback, and generating early revenue, you can increase the likelihood of your product’s success and make the entire process smoother.

Case Studies

When trying to find a niche product to sell online, it’s crucial to understand what works and what doesn’t. In this section, we’ll discuss three principles I utilized to find successful products.

Sell What People Are Already Buying

Instead of focusing on finding a niche, look at what people are already purchasing. You only need to be 5% better and 95% different to succeed in the market. Observe your bookshelf and how you’ve purchased multiple books on the same topic. This proves that selling something similar to an existing product works.

Solve Follow-Up Problems

When creating a product, consider the follow-up problems it will cause for your customers. By solving valuable problems, you’ll be able to make your product 1% better than others. This will give you an edge in the market. For example, when you buy a car, you’re also purchasing problems like maintenance and gas. By identifying and solving these issues, you can make your product more appealing.

Start Selling Before Your Product is Ready

It’s important to begin selling your product before it’s completely finished. This allows you to build anticipation for its release, similar to what Hollywood does with movies. By announcing your product ahead of time, you can generate excitement and pressure, resulting in more interest from potential customers.

By applying these principles, you’ll be better prepared to find a product that customers want and are willing to purchase. Remember, the key to success is being just slightly better and different from your competition, solving valuable problems, and promoting your product ahead of time.

Application in Various Business Styles

In this section, we will discuss how the ideas presented can be applied to different business styles.

Firstly, when you’re looking for a product to sell, focus on identifying what people are already buying. You don’t need to be 100% better than your competition – a slight improvement of 5% or more can be enough. This concept revolves around selling a similar product to what is already in the market, but just a little bit better. By doing this, you reassure yourself that you’re creating a product with existing demand and a high chance of success.

Next, focus on solving follow-up problems. As a consumer, when you buy a product, it often comes with additional problems that need to be addressed. For instance, when you buy a car, you now need to take care of maintenance, gas, and insurance. Recognize these follow-up problems as opportunities for entrepreneurs like you. Take advantage of these situations by providing solutions that are just slightly better than what your competitors offer. Ensure you’re solving valuable problems within your target market before launching the product.

Lastly, consider promoting and selling your product before it is completely ready. This may feel daunting, but it is a common practice amongst successful businesses. By creating anticipation and excitement in the market, you’re paving the way for your product’s success ahead of time. Think about how Hollywood talks about movies a year before they’re released or how Elon Musk promoted his electric cars before they were available for purchase. Implement this technique to create hype around your upcoming product.

Remember to be confident, knowledgeable, and clear when applying these strategies to your business. Keep these concepts in mind as you strive for success in various business styles.

Wrapping Up

As you continue your journey in product creation, always remember to focus on these three key concepts. First, sell products that people are already buying. You don’t have to be 100% better – aim for being 5% better, as this will set you apart from your competitors.

Second, look for follow-up problems your customers might encounter after purchasing a product. Valuable problem-solving is at the core of entrepreneurship, so understanding your dream customer’s issues and addressing them accordingly will help you create a successful product.

Finally, don’t wait until your product is 100% complete before you start selling it. Build anticipation and excitement surrounding your product, just like Hollywood does with its movies. Starting promotion in advance will help create buzz around your product and attract more customers.

Keep these principles in mind, be confident in your abilities, and embrace the valuable lessons learned from your experiences. With hard work and determination, success in product creation will be within your reach.

How I Went from Struggling to Thriving in Business!


  • Unlock the Secret Behind My Rapid Business Growth!
  • Discover My Game-Changing Digital Marketing Tactics!
  • Transform Your Business with My Ultimate Blueprint!

Click To Join
Busy Entrepreneur or Marketer?